A Literature Review in the Textile and Fashion Marketing Research
Keywords:
Marketing, Textile and Fashion, Citations, h-index, Bibliometric.Abstract
Textile and fashion marketing research has attracted great interest in the last few years. In this consequence, a bibliometric analysis is performed in the field of textile and fashion marketing research from the year of 2007 to 2019 based on Web of Science core collection database. Total 2474 publications have been found for analyzing the publication trend, contribution of leading countries and institutions, and the top most cited papers. Result shows that P. R. China has the maximum number of publications and Hong Kong Polytechnic University is the most productive institution. Along with these results top 30 most frequently used keywords have also been presented in this research.
References
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