A Literature Review in the Textile and Fashion Marketing Research


  • Md. Maruf Sarker Lecturer, BGMEA University of Fashion and Technology, Nishatnagar, Turag, Dhaka-1230, Bangladesh


Marketing, Textile and Fashion, Citations, h-index, Bibliometric.


Textile and fashion marketing research has attracted great interest in the last few years. In this consequence, a bibliometric analysis is performed in the field of textile and fashion marketing research from the year of 2007 to 2019 based on Web of Science core collection database. Total 2474 publications have been found for analyzing the publication trend, contribution of leading countries and institutions, and the top most cited papers. Result shows that P. R. China has the maximum number of publications and Hong Kong Polytechnic University is the most productive institution. Along with these results top 30 most frequently used keywords have also been presented in this research.


Barnes, L. (2013). Fashion marketing. Textile Progress, 45(2-3), 182-207.

Christopher, M., Lowson, R., & Peck, H. (2004). Creating agile supply chains in the fashion industry. International Journal of Retail & Distribution Management, 32(8), 367-376.

Stoppa, M., & Chiolerio, A. (2014). Wearable electronics and smart textiles: a critical review. sensors, 14(7), 11957-11992.

Lenzen, M., Moran, D., Kanemoto, K., Foran, B., Lobefaro, L., & Geschke, A. (2012). International trade drives biodiversity threats in developing nations. Nature, 486(7401), 109.

Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565-571.

Goh, K. Y., Heng, C. S., & Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), 88-107.

Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of interactive marketing, 26(2), 102-113.

De Brito, M. P., Carbone, V., & Blanquart, C. M. (2008). Towards a sustainable fashion retail supply chain in Europe: Organisation and performance. International journal of production economics, 114(2), 534-553.

Barrientos, S., Gereffi, G., & Rossi, A. (2011). Economic and social upgrading in global production networks: A new paradigm for a changing world. International Labour Review, 150(3‐4), 319-340.

Locke, R., Amengual, M., & Mangla, A. (2009). Virtue out of necessity? Compliance, commitment, and the improvement of labor conditions in global supply chains. Politics & Society, 37(3), 319-351.

Venkatesan, R., Kumar, V., & Ravishanker, N. (2007). Multichannel shopping: causes and consequences. Journal of Marketing, 71(2), 114-132.

Svensson, G. (2007). Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example. Supply chain management: An international journal, 12(4), 262-266.

Liu, X., Zhan, F. B., Hong, S., Niu, B., & Liu, Y. (2012). A bibliometric study of earthquake research: 1900–2010. Scientometrics, 92(3), 747-765.




How to Cite

Sarker, M. M. (2019). A Literature Review in the Textile and Fashion Marketing Research. American Scientific Research Journal for Engineering, Technology, and Sciences, 53(1), 105–111. Retrieved from https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/4719