The Role of Marketing Capabilities as a Resource-Based View on Organizational Performance
Keywords:
Marketing Capabilities, Innovation capabilities, Organizational Performance, Resource Based View.Abstract
This study seeks to review existing literature on the significance of Marketing Capabilities as Resource Based View and its relationship on organizational performances that is explaining the logical step from marketing capabilities to a positive Organizational Performance. Further exploration is studied to understand the Marketing Capabilities as a Resource based view and innovation capabilities deeper. Recommendation have been presented on the implications of marketing capabilities application of business operating in domestic and international markets.
References
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[23] T. Li and R. J. Calantone, "The impact of market knowledge competence on new product advantage: conceptualization and empirical examination," The Journal of Marketing, pp. 13-29, 1998.
[24] S. F. Slater and J. C. Narver, "Customer-led and market-oriented: Let's not confuse the two," Strategic management journal, pp. 1001-1006, 1998.
[25] B. J. Jaworski and A. K. Kohli, "Market orientation: antecedents and consequences," The Journal of marketing, pp. 53-70, 1993.
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[29] S. Ahmed and A. Zlate, "Capital flows to emerging market economies: A brave new world?," Journal of International Money and Finance, vol. 48, pp. 221-248, 2014.
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[32] S. Neill and G. M. Rose, "The effect of strategic complexity on marketing strategy and organizational performance," Journal of Business Research, vol. 59, pp. 1-10, 2006.
[33] H. Kanibir, R. Saydan, and S. Nart, "Determining the antecedents of marketing competencies of SMEs for international market performance," Procedia-Social and Behavioral Sciences, vol. 150, pp. 12-23, 2014.
[34] M. Ripolles, A. Blesa, and D. Monferrer, "Role of international precocity in born global firms," International Journal of Technology Transfer and Commercialisation, vol. 10, pp. 247-267, 2011.
[35] G. Nalcaci and M. I. Yagci, "The effects of marketing capabilities on export performance using resource-based view: assessment on manufacturing companies," Procedia-Social and Behavioral Sciences, vol. 148, pp. 671-679, 2014.
[36] B. Merrilees and D. Miller, "Brand morphing across Wal-Mart customer segments," Journal of Business Research, vol. 63, pp. 1129-1134, 2010.
[37] M. T. Krush, R. Agnihotri, K. J. Trainor, and E. L. Nowlin, "Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards," Industrial Marketing Management, vol. 42, pp. 824-835, 2013.
[38] B. J. Mariadoss, P. S. Tansuhaj, and N. Mouri, "Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms," Industrial Marketing Management, vol. 40, pp. 1305-1318, 2011.
[39] M. Mitrega, C. Ramos, S. Forkmann, and S. C. Henneberg, "Networking capability, networking outcomes, and company performance," 2011.
[40] A. Lahat and A. Shoham, "Benchmark the marketing and operation capabilities for international firms export performance," Procedia-Social and Behavioral Sciences, vol. 109, pp. 998-1000, 2014.
[41] A. O’Cass and P. Sok, "The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth," International Small Business Journal, vol. 32, pp. 996-1018, 2014.
[42] J. Mu, "Marketing capability, organizational adaptation and new product development performance," Industrial Marketing Management, vol. 49, pp. 151-166, 2015.
[43] M. Yu, "Processing trade, tariff reductions and firm productivity: evidence from Chinese firms," The Economic Journal, vol. 125, pp. 943-988, 2015.
[44] C. E. Helfat, S. Finkelstein, W. Mitchell, M. Peteraf, H. Singh, D. Teece, et al., Dynamic capabilities: Understanding strategic change in organizations: John Wiley & Sons, 2009.
[45] S. Laforet and J. Saunders, "How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004," Journal of Marketing Management, vol. 23, pp. 39-58, 2007.
[46] S. A. A. Zaidi, "Akzo Nobel Pakistan Limited," EPS, vol. 7, pp. 8.13-8.23, 2013.
[47] E. Danneels, "Trying to become a different type of company: Dynamic capability at Smith Corona," Strategic Management Journal, vol. 32, pp. 1-31, 2011.
[48] R. D. Crick, C. Stringher, and K. Ren, Learning to learn: International perspectives from theory and practice: Routledge, 2014.
[49] L. C. Leonidou, C. S. Katsikeas, and S. Samiee, "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business research, vol. 55, pp. 51-67, 2002.
[50] C. M. Sousa and F. Bradley, "Effects of export assistance and distributor support on the performance of SMEs: The case of Portuguese export ventures," International Small Business Journal, vol. 27, pp. 681-701, 2009.
[51] P. Tooksoon and O. Mohamad, "Marketing capability and export performance: The moderating effect of export dependence," The South East Asian Journal of Management, vol. 4, p. 39, 2010.
[52] S. Zou, E. Fang, and S. Zhao, "The effect of export marketing capabilities on export performance: an investigation of Chinese exporters," Journal of International marketing, vol. 11, pp. 32-55, 2003.
[53] S. L. Newbert, "Empirical research on the resource?based view of the firm: an assessment and suggestions for future research," Strategic management journal, vol. 28, pp. 121-146, 2007.
[54] C. Zott, "Dynamic capabilities and the emergence of intraindustry differential firm performance: insights from a simulation study," Strategic management journal, vol. 24, pp. 97-125, 2003.
[55] K. M. Eisenhardt and J. A. Martin, "Dynamic capabilities: what are they?," Strategic management journal, pp. 1105-1121, 2000.
[56] R. Makadok, "Toward a synthesis of the resource?based and dynamic?capability views of rent creation," Strategic management journal, vol. 22, pp. 387-401, 2001.
[57] D. J. Teece and A. Al-Aali, "Knowledge assets, capabilities, and the theory of the firm," Handbook of organizational learning and knowledge management, vol. 2, pp. 505-34, 2011.
[58] D. J. Teece, G. Pisano, and A. Shuen, "Dynamic capabilities and strategic management," in Knowledge and strategy, ed: Elsevier, 1999, pp. 77-115.
[59] C. B. Bingham, K. M. Eisenhardt, and N. R. Furr, "What makes a process a capability? Heuristics, strategy, and effective capture of opportunities," Strategic Entrepreneurship Journal, vol. 1, pp. 27-47, 2007.
[60] S. K. Ethiraj, P. Kale, M. S. Krishnan, and J. V. Singh, "Where do capabilities come from and how do they matter? A study in the software services industry," Strategic management journal, vol. 26, pp. 25-45, 2005.
[61] A. Blesa and M. Ripolles, "The influence of marketing capabilities on economic international performance," International Marketing Review, vol. 25, pp. 651-673, 2008.
[62] S. Yeniyurt, S. T. Cavusgil, and G. T. M. Hult, "A global market advantage framework: The role of global market knowledge competencies," International Business Review, vol. 14, pp. 1-19, 2005.
[63] S. A. Fernhaber and P. P. McDougall, "New venture growth in international markets: the role of strategic adaptation and networking capabilities," in International entrepreneurship, ed: Emerald Group Publishing Limited, 2005, pp. 111-136.
[64] D. W. Vorhies and N. A. Morgan, "A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance," Journal of marketing, vol. 67, pp. 100-115, 2003.
[65] N. A. Morgan, E. W. Anderson, and V. Mittal, "Understanding firms' customer satisfaction information usage," Journal of marketing, vol. 69, pp. 131-151, 2005.
[66] M. Miles, A. Gilmore, P. Harrigan, G. Lewis, and Z. Sethna, "Exploring entrepreneurial marketing," Journal of Strategic Marketing, vol. 23, pp. 94-111, 2015.
[67] S. C. Morrish, "Entrepreneurial marketing: a strategy for the twenty-first century?," Journal of Research in Marketing and Entrepreneurship, vol. 13, pp. 110-119, 2011.
[68] S. Qureshi and S. A. Mian, "Antecedents and outcomes of entrepreneurial firms marketing capabilities: An empirical investigation of small technology based firms," Journal of Strategic Innovation and Sustainability, vol. 6, p. 28, 2010.
[69] D. Estrin, L. Girod, G. Pottie, and M. Srivastava, "Instrumenting the world with wireless sensor networks," in Acoustics, Speech, and Signal Processing, 2001. Proceedings.(ICASSP'01). 2001 IEEE International Conference on, 2001, pp. 2033-2036.
[70] E. A. Khan, "An investigation of marketing capabilities of informal microenterprises: A study of street food vending in Thailand," International Journal of Sociology and Social Policy, vol. 37, pp. 186-202, 2017.
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2018-03-20
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Afriyie, S., Du, J., & Appiah, K. (2018). The Role of Marketing Capabilities as a Resource-Based View on Organizational Performance. American Scientific Research Journal for Engineering, Technology, and Sciences, 41(1), 109–123. Retrieved from https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/3940
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