Digital Transformation Frameworks - Applicable for Disruptive Technologies?

Abstract

This paper has a two-fold aim to analyze the need of the digital transformation framework, and to understand the its impact on disruptive technologies by means of a structured review of the literature. The results of this research reveal that the digital transformation demand has developed a lot and there is seen a growing interest of its implementation in digital era of business and technology. However, results derived from an in-depth review show that there is a dire need for DT in developing countries and for more collaboration between researchers and practitioners. The paper highlights that business and digital marketing is fragmented due to disruptive technologies and shared platforms and furthermore outlines the strategies of digital transformation as a tool to be implemented among all new enabling technologies. To sum up all, it is concluded that without any doubt digital transformation is proven as tailored strategic option to impact creation, value and delivery of products and projects in almost every industry. These impacts have led to the improvement of digital marketing strategies, online business world along with employment of a variety of new successful business models, crucial to be successful in today’s and future competitive digital era demanding for innovation.