Digital Transformation Frameworks - Applicable for Disruptive Technologies?

  • Dipl.-HTL-Ing. Helmut Schindlwick. MBA. MSc Hasenhutgasse 11/1/7, Vienna, 1120, Austria
Keywords: Digital Transformation, Technology, Disruption


This paper has a two-fold aim to analyze the need of the digital transformation framework, and to understand the its impact on disruptive technologies by means of a structured review of the literature. The results of this research reveal that the digital transformation demand has developed a lot and there is seen a growing interest of its implementation in digital era of business and technology. However, results derived from an in-depth review show that there is a dire need for DT in developing countries and for more collaboration between researchers and practitioners. The paper highlights that business and digital marketing is fragmented due to disruptive technologies and shared platforms and furthermore outlines the strategies of digital transformation as a tool to be implemented among all new enabling technologies. To sum up all, it is concluded that without any doubt digital transformation is proven as tailored strategic option to impact creation, value and delivery of products and projects in almost every industry. These impacts have led to the improvement of digital marketing strategies, online business world along with employment of a variety of new successful business models, crucial to be successful in today’s and future competitive digital era demanding for innovation.


. Hanelt, A., et al. Disruption on the Way? The Role of Mobile Applications for Electric Vehicle Diffusion. in Wirtschaftsinformatik. 2015.

. Majchrzak, A., M.L. Markus, and J.J.M.q. Wareham, Designing for digital transformation: Lessons for information systems research from the study of ICT and societal challenges. 2016. 40(2): p. 267-277.

. Chanias, S. and T. Hess. Understanding Digital Transformation Strategy formation: Insights from Europe's Automotive Industry. in PACIS. 2016.

. Nadkarni, S. and R. Prügl, Digital transformation: a review, synthesis and opportunities for future research. Management Review Quarterly, 2020.

. SMITH, T. Disruptive Technology. 2020,Mar 21 Available from:

. <10.1016@j.jengtecman.2020.101568.pdf>.

. C.Kane, G. Digital maturity, not digital transformation. 2017,April 04; Available from:

. Lund, J., How customer experience derives digital tranformation. 2020, December 11.

. Verina, N. and J. Titko, Digital transformation: conceptual framework, in Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2019. 2019.

. Yeow, A., C. Soh, and R. Hansen, Aligning with new digital strategy: A dynamic capabilities approach. The Journal of Strategic Information Systems, 2018. 27(1): p. 43-58.

. Bergeron, B.P., The dark side of the digital revolution. How to assess technology for potential side effects and contraindications. Postgrad Med, 2000. 108(3): p. 23-5.

. .

. Kane, G.C.J.M.S.M.R., The American Red Cross: adding digital volunteers to Its ranks. 2014. 55(4): p. 1.

. Li, L., et al., Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 2018. 28(6): p. 1129-1157.

. Ramesh, R. How can companies harness disruptive technologies? 2017, April 7; Available from: