Buyer Paying Lower Price of Bangladeshi Apparel: An Empirical Investigation on Causes

  • Md. Zahid Hasan Lecturer, Department of Knitwear Manufacturing & Technology, BGMEA University of Fashion & Technology, Dhaka 1230, Bangladesh.
  • Siddika Haque Lecturer, Department of Knitwear Manufacturing & Technology, BGMEA University of Fashion & Technology, Dhaka 1230, Bangladesh.
  • Prof. Dr. Engr. Ayub Nabi Khan Pro Vice Chancellor, BGMEA University of Fashion & Technology, Dhaka 1230, Bangladesh.
Keywords: Garments, price, valuable apparel items, Image crisis, negotiation


In the last few decades RMG sector has been acted as backbone of economy of Bangladesh. It consumed about 80% of foreign earning. In the recent time, it has been noticed that buyers are not interested to pay the equal price of garments from Bangladesh and from other countries although the quality remains same. For instance, per square meter priced $ 7.38 the products of Turkey $ 5.37 from Malaysia where $ 2.79 from Bangladesh. The main aim of this study is to find the causes of this. For this descriptive research method was followed and data were collected from secondary sources like case studies, journals, thesis papers, online newspapers, research articles, garments manufacturing industries annual reports, newspapers, survey reports, and BGMEA yearly report. After the study, it was observed that due to lack of diversified products, image crisis, poor negotiation techniques, labor and political unrest are the main reason behind this.


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