Effectiveness of Health Promotion Audiovisual Materials in Reducing Nicotine Dependence Among Young Adults

  • Arvi Joy P. Emen Khristienne Marie B. Elinzano, RNc, Aaron Kyle C. Enriquez, RNd, Denise Angelika O. Enriquez, RNe, Ma. Brisbane D. Escalada, RNf, and Mila Delia M. Llanes, PhD, RNg
  • Shylamae L. Edrada College of Nursing, University of Santo Tomas, España Boulevard, Manila, 1015, Philippines
Keywords: Audiovisuals, Health Promotion Model, Nicotine Dependence, Young Adults


Nicotine dependence is an addiction to tobacco products caused by drug nicotine. The tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 7 million people a year. In spite of all the efforts and interventions made by the government to curb smoking, there seemed to be a steady growth in the number of smokers through the years. The purpose of this study is to determine the effects of health promotion audiovisual material in reducing nicotine dependence among young adults. A quasi-experimental pretest-posttest design was used to know the effectiveness of audiovisuals in decreasing nicotine dependency among young adults. The study population consisted of 50 young adult smokers, 25 in the experimental and 25 in the control group, ages 18-35 years old. Fagerstrom Test for Nicotine Dependence Assessment Toolkit was used for both groups. Experiential videos were presented to the experimental group for 5-10 minutes. Independent T-test was used in comparing the pre-test scores of control and experimental group; however, to analyze the whole collated data, ANCOVA was utilized. There is a significant decrease between the post-test mean scores of the experimental group as compared to their pre-test scores (p=.014) and nicotine dependence of the experimental group significantly reduced after the intervention. Comparatively, there was no significant decrease within the pre-test and posttest scores (p=.104) of the experimental and the control group. The audiovisuals were presented to the experimental group that stated topics about cigarette smoking. There were significant differences between the pretest and posttest scores of the experimental and control groups which indicate that the audiovisuals utilizing the health promotion model were effective in reducing nicotine dependence among young adults. Long-term intervention and research about nicotine dependence may be implemented in future study. There were significant differences between the pretest and posttest scores of the experimental and control groups which indicate that the audiovisuals utilizing the health promotion model were effective in reducing nicotine dependence among young adults. Long-term intervention and research about nicotine dependence may be implemented in future study.


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