The Benefits of an Integrated Supply Chain Quality Management

  • Alexandra-Ioana Marian Politehnica University of Bucharest, 313 Splaiul Independenţei, Sector 6, Bucharest 060042, Romania
  • Elena Ilinca Magdalena Soare Politehnica University of Bucharest, 313 Splaiul Independenţei, Sector 6, Bucharest 060042, Romania
Keywords: Supply Chain Quality Management, strategic planning, customer satisfaction, integrated approach


Although both have as referential customer satisfaction, Total Quality Management and Supply Chain Management strategies are rarely applied together, the element that differentiates them is precisely the way of approaching quality within the company or in the entire supply chain. This paper aims at highlighting aspects regarding the application of Total Quality Management principles in the supply chain, analyzing the most common practices in the field of Supply Chain Management and representing the benefits resulting from the integrated approach of these two strategies.


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