The Impact of E-commerce on Sierra Leone Tourism Industry

  • Bisolu Sylvanus Hotchinson Betts Harbin University of Commerce, 1Xuehai Street, Harbin City, Heilongjiang Province, Teaching Complex Building, 150028, +232 76709929/+8618845778790
Keywords: E-Commerce, Sierra Leone, Tourism Industry


The importance of electronic commerce is felt and greatly emphasized in the present business field. Today, all the industries have started adopting e-commerce concepts, where tourism is probably the most affected industry by e-commerce. The E-tourism and its utility provide a lot of information on Sierra Leone destination, hotels, facilities, price and tariff, geographical features and climate. More number of companies integrated all the services on their websites and provides a complete package with a competitive price to the required customers. E-tourism companies in Sierra Leone also provide mobile application facilities to the consumers. E-tourism companies need to follow certain procedures laid down by the Government. The objectives of the study is to identify the level of impact of e-commerce technology on tourism industry in Sierra Leone and the opportunities and challenges. A systematic research methodology is adopted, data has been collected from the tour operators through questionnaire and suitable statistical tools were applied. With the help of the collected data a detailed analysis was made, understand the impact of e- Commerce on Sierra Leone tourism industry identify the opportunities and challenges as well as the market trend.


. FCU e-Paper (2008-2009) as the growth of e-commerce becomes one of the most important tools for business development, the impact of e-commerce in tourism industry is no less evident.

. WTTC (According to World travel and Tourism Council Report 2016); Growth of tourism sector in 2015 (2.8%) outpaced that of the global economy (2.3%).

. WTTC (2015) the tourism industry contributed US $ 7.2 trillion to world GDP (representing 9.8% of global GDP).

. In (2016) it has been forecast that the tourism industry’s GDP contribution to grow by 3.3%.

. Abhijit Mitraetal, (2013) states that the Electronic commerce or business is more than Just another way to sustain or. Rather E- commerce is a paradigm shift.

. Marco Ginanneschi (2014) presents the results of a survey conduct edit 2013 on a Sample of 17 Tuscan hotels, this article analyzes the impact of e-commerce on hotel Management.

. Ziaullah, Muhammadetal. (2014) States that the purpose of this study is to know about demonstrate an integrative model of e-tailing system quality, e-satisfaction, and e-trust. Profitability of e-tailing.

. Raffaele Filieriand Fraser Mc Leay., (2015) states that Online views (ORs) are continuing to foster are new spread of word-of-mouth in the travel industry.

. As mentioned by Kim (2004), include 'limited knowledge of available technology,' 'lack of awareness,' 'cost of initial investment,' 'lack of confidence in the benefits of e-commerce,' and 'cost of system maintenance.

. As per Mamaghani (2009), the behavior of customers is changing and due to e-commerce they swap agency in few minutes if they are not happy with them.

. Wolf et al (2004). Have mentioned that companies can lure their customers via providing personalized service through email, web texts customized web sites that are built "on the fly" based on users' specific profiles and needs.

. Ch. et al (2002). Have mentioned that virtual tour attracts customers as it give the picture of the destination, hotel details where they are supposed to go, stay and enjoy.

. Sarfaraz Hashemkhani Zolfani, Maedeh Sedaghat, Reza Maknoon Edmundas Kazimieras Zavadskas (2015) in the paper aims to study the progress of research on Sustainable Tourism and to outline and identify the key disciplines, journals, articles and authors. This is carried out through a wide, in-depth, and structured examination of published scholarly papers.

. Werthner H., Ricci F( 2004).This paper described that tourism is an information-based business, which e-commerce has already been playing a significant role by allowing information flow through the Internet on a worldwide basis with virtually no entry barriers

. Maswera T, Dawson R, Edwards J. (2006) the authors carried out surveys on four popular tourist destinations in Africa- South Africa, Kenya, Zimbabwe and Uganda which are particularly well known for the transitional Africa tourist attraction.

. E-commerce in Tourism Industry FCU e-Paper (2008-2009) 5 capabilities and potential of e-commerce, are planning to fully embrace e-commerce if and when they manage to overcome the barriers to e-commerce implementation.

. E-commerce in Tourism Industry FCU e-Paper (2008-2009). Few of the African organizations are embracing e-commerce and the majority had room for considerable improvements. The African websites were found to be generally informative but lacked interactive facilities for online transactions.

. Maswera T., Edwards J., Dawson R., 2007). This paper explains how the tourism organizations in Sierra Leone evolve their websites into marketing tools and how they can overcome the difficulties in e-commerce adoption and usage.

. E-commerce in Tourism Industry FCU e-Paper (2008-2009) 5 capabilities and potential of e-commerce, are planning to fully embrace e-commerce if and when they manage to overcome the barriers to e-commerce implementation.

. Books, Publications, Journals, Articles and Websites.