The Impact of E-commerce on Sierra Leone Tourism Industry

  • Bisolu Sylvanus Hotchinson Betts Harbin University of Commerce, 1Xuehai Street, Harbin City, Heilongjiang Province, Teaching Complex Building, 150028, +232 76709929/+8618845778790
Keywords: E-Commerce, Sierra Leone, Tourism Industry

Abstract

The importance of electronic commerce is felt and greatly emphasized in the present business field. Today, all the industries have started adopting e-commerce concepts, where tourism is probably the most affected industry by e-commerce. The E-tourism and its utility provide a lot of information on Sierra Leone destination, hotels, facilities, price and tariff, geographical features and climate. More number of companies integrated all the services on their websites and provides a complete package with a competitive price to the required customers. E-tourism companies in Sierra Leone also provide mobile application facilities to the consumers. E-tourism companies need to follow certain procedures laid down by the Government. The objectives of the study is to identify the level of impact of e-commerce technology on tourism industry in Sierra Leone and the opportunities and challenges. A systematic research methodology is adopted, data has been collected from the tour operators through questionnaire and suitable statistical tools were applied. With the help of the collected data a detailed analysis was made, understand the impact of e- Commerce on Sierra Leone tourism industry identify the opportunities and challenges as well as the market trend.

References

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. E-commerce in Tourism Industry FCU e-Paper (2008-2009). Few of the African organizations are embracing e-commerce and the majority had room for considerable improvements. The African websites were found to be generally informative but lacked interactive facilities for online transactions.

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Published
2020-06-10
Section
Articles