The Impact of Social Media on Students’ Academic Performance

  • Samantha Samarasinghe University of Sri Jayewardenepura, Gangodawila, Nugegoda: 10250, Sri Lanka
  • Thamali Chandrasiri University of Sri Jayewardenepura, Gangodawila, Nugegoda: 10250, Sri Lanka
Keywords: Higher Education, Student Learning, TAM, TPB, IS Success Model

Abstract

With the advancement of the Internet and telecommunication technologies, social media has become an integral part of our day to day lives. It facilitates the interaction among people by sharing information regardless of the location and time barriers. The use of social media has gradually changed and impacted on every aspect of the society, specially the higher education context. Students in higher educational institutes are using social media for academic as well as non-academic purposes. Thus, understanding the impact of social media on students’ academic performance has become inevitable. Even though social media in higher education has been researched by many, the impact of social media on students’ academic performance has not been addressed sufficiently, particularly in the Sri Lankan context. Review of literature revealed that there is a lack of comprehensive models and frameworks to summarize the impact of social media on students’ academic performance. Hence, the objective of this study was to examine the impact of social media on students’ academic performance in higher education. Based on a thorough review of literature, the current study formulated a comprehensive multi-dimensional model integrating Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and IS success model. The model developed will be tested for its statistical validity using data collected from the higher education context.

References

M. Acheaw, A.G. Larson,” Use of Social Media and its Impact on Academic Performance of Tertiary Institution Students: A Study of Students of Koforidua Polytechnic, Ghana,” Journal of Education and Practice, Vol. 6, 2015.

W. M. Al-rahmi, M. S. Othman, and L. M. Yusuf, “The Role of Social Media for Collaborative Learning to Improve Academic Performance of Students and Researchers in Malaysian Higher Education,” vol. 16, no. 4, pp. 177–204, 2015.

P. Bajpai, “Analyzing Effect of Social Media on Academic Performance of University Analyzing Effect of Social Media on Academic Performance of University Graduates,” Jun., 2018.

T. A. El-badawy and Y. Hashem, “The Impact of Social Media on the Academic Development of School Students,” vol. 6, no. 1, pp. 46–52, 2015.

S. Asur and B. A. Huberman, “Predicting the Future With Social Media,” May, 2014.

C. Tenopir, R. Volentine, D. W. King, C. Tenopir, R. Volentine, and D. W. King, “Social media and scholarly reading,” 2013.

B. Shipps and B. Phillips, “Social Networks , Interactivity and Satisfaction : Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance,” vol. 8, no. 1, pp. 35–52, 2013.

J. Mingle, “Social Media Network Participation and Academic Performance In Senior High Schools in Ghana,” 2015.

W. M. Al-rahmi, “The Impact of Social Media use on Academic Performance among university students : A Pilot Study,” pp. 1–10.

W. M. Al-rahmi, M. S. Othman, and M. A. Musa, “The Improvement of Students ’ Academic Performance by Using Social Media through Collaborative Learning in Malaysian Higher Education,” Jan., 2016.

E. Collins and B. Hide, “Use and relevance of Web 2 . 0 resources for researchers,” pp. 271–289.

D. Nicholas, W. Farm, and I. Rowlands, “Social media use in the research workflow,” May, 2014.

S. Brooks, “Computers in Human Behavior Does personal social media usage affect efficiency and well-being ?,” Computers in Human Behavior, vol. 46, pp. 26–37, 2015.

A. Melani and A. Andrew, “Social Media and Academic Performance of Undergraduate Students,” Nov. 2018.

S. Thuseethan and S. Vasanthapriyan, “Social Media as a New Trend in Sri Lankan Digital Journalism : A Surveillance Social Media as a New Trend in Sri Lankan Digital Journalism : A Surveillance,” Mar., 2015.

A. M. Kaplan and M. Haenlein, “Users of the world , unite ! The challenges and opportunities of Social Media,” 2010.

W. M. Al-rahmi and A. M. Zeki, “A model of using social media for collaborative learning to enhance learners ’ performance on learning,” Journal of King Saud University - Computer and Information Sciences, Sep., 2016.

N. Khurana, “Mass Communication & Journalism The Impact of Social Networking Sites on the Youth,” vol. 5, no. 12, pp. 10–13, 2015.

M. R. González, J. Gasco, and J. Llopis, “Facebook and Academic Performance : A Positive Outcome Facebook and Academic Performance : A Positive Outcome,” Mar., 2016.

W. W. F. Lau, “Computers in Human Behavior Effects of social media usage and social media multitasking on the academic performance of university students,” Computers in Human Behavior, vol. 68, pp. 286–291, 2017.

S. Wheeler, P. Yeomans, and D. Wheeler, “student-generated content for collaborative learning,” vol. 39, no. 6, pp. 987–995, 2008.

M. Michikyan, K. Subrahmanyam, and J. Dennis, “Computers in Human Behavior Facebook use and academic performance among college students : A mixed-methods study with a multi-ethnic sample,” Computers in Human Behavior., vol. 45, pp. 265–272, 2015.

M. Said, I. Alshuaibi, A. Said, I. Alshuaibi, and F. M. Shamsudin, “Use of social media, student engagement, and academic performance of business students in Malaysia," International Journal of Educational Management,” 2018.

S. Moghavvemi, A. Sulaiman, and N. I. Jaafar, “The International Journal of Social media as a complementary learning tool for teaching and learning : The case of youtube,” vol. 16, pp. 37–42, 2018.

J. Swezller, “Cognitive Load Theory , learning difficulty , and instructional design,” vol. 4, pp. 295–312, 1994.

M. Katz, E,. Blumler, J.G., & Gurevitch, “American Association for Public Opinion Research Uses and Gratifications Research Author," The Public Opinion Quarterly , Vol . 37 , No . 4, 1974.

A. Bandura, “Self-Efficacy,” vol. 4, no. 1994, pp. 71–81, 1998.

B. J. Kolan, “Effect of Social Media on Academic Performance of Students in Ghanaian Universities : A Case Study of University of Ghana , Legon .,” no. Feb., 2018.

F. D. Davis, “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, vol. 13, no. 3, p. 319, 1989.

R. J. Hill, M. Fishbein, and I. Ajzen, “Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research Contemperary Sociology," vol. 6, no. 2, p. 244, 1977.

P. S. Ellen and I. Ajzen, “A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action,” Jun., 1992.

V. Venkatesh, F. D. Davis, V. Venkatesh, and F. D. Davis, “A Theoretical Extension of the Technology Acceptance Model : Four Longitudinal Field Studies,” vol. 46, no. 2, pp. 186–204, 2000.

Y. Lu, T. Zhou, and B. Wang, “Computers in Human Behavior Exploring Chinese users ’ acceptance of instant messaging using the theory of planned behavior , the technology acceptance model , and the flow theory,” Computers in Human Behavior, vol. 25, no. 1, pp. 29–39, 2009.

W. S. Fan, Y. K. Haung, H. C. Hsu, and C. C. Chen, “An analysis of the Blog-User ’ attitude employing structural equation modeling combine TAM and TPB model,” vol. 414, pp. 90–93, 2013.

G. Choi, H. Chung, G. Choi, and H. Chung, “Applying the Technology Acceptance Model to Social Networking Sites ( SNS ): Impact of Subjective Norm and Social Capital on the Acceptance of SNS,” vol. 318, 2013.

C. Liao, J. Chen, and D. C. Yen, “Theory of planning behavior ( TPB ) and customer satisfaction in the continued use of e-service : An integrated model,” vol. 23, pp. 2804–2822, 2007.

W. Delone and E. Mclean, “The DeLone and McLean Model of Information Systems Success : A Ten-Year Update,” vol. 19, Oct., 2014, pp. 9–30, 2003.

O. Isaac, A. Aldholay, Z. Abdullah, and T. Ramayah, “Online learning usage within Yemeni higher education: The role of compatibility and task-technology fit as mediating variables in the IS success model,” Computers and Education, 2019.

H. Tuckman, “Teacher Effectiveness and Student Performance,” The Journal of Economic Education, vol. 7. ,2014.

D. Z. Dumpit and C. J. Fernandez, “Analysis of the use of social media in Higher Education Institutions ( HEIs ) using the Technology Acceptance Model,” International Journal of Educational Technology in Higher Education, 2017.

Y. C. Lee, "An empirical investigation into factors influencing the adoption of an e-learning system," vol. 30, no. 5. 2006.

J. Gu, S. Lee, and Y. Suh, “Expert Systems with Applications Determinants of behavioral intention to mobile banking,” vol. 36, pp. 11605–11616, 2009.

S. Y. Park, “An analysis of the Technology Acceptance Model in understandind university student’s behavioral intention du use e-learning,” vol. 12, no. 3, pp. 150–162, 2009.

K. M. Alqasa, N. S. Othman and F. M. Isa, "The impact of students' attitud and subjective norm on intention to use of banking systems," International Journal of Business Information Systems, 2014.

Z. Hussain, "Leading to Intention:The Role of Attitude in Relation to Technology Acceptance Model," Procedia Computer Science, pp. 159-164, 2016.

H. Irianto, "Consumers' attitude and intention towards organic food purchase: An extension of theory of planned behavior in gender perspective," International Journal of Management, Economics and Social Sciences, vol. 4, no. 1, pp. 17-31, 2015.

S. Alharbi and S. Drew, "Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management System," International Journal of Advanced Computer Science and Application, vol. 5, no. 1, 2014.

Y. Yu, W. Yi, Y. Feng and J. Liu, "Understanding the Intention to Use Commercial Bike-sharing Systems: An Integration of TAM and TPB," Hawaii International Conference on System Sciences, 2018.

S. Taylor and P. A. Todd, “Understanding Information Technology Usage: A Test of Competing Models.” 1995.

C. Chen, “The exploration on network behaviors by using the models of Theory of planned behaviors ( TPB ), Technology acceptance model ( TAM ) and C-TAM-TPB,” vol. 7, no. 30, pp. 2976–2984, 2013.

L. Guo, J. Jian, and C. Tang, “Understanding the psychological process underlying customer satisfaction and retention in a relational service,” Journal of Business Research, vol. 62, no. 11, pp. 1152–1159, 2009.

S. A. Salloum, W. Maqableh, C. Mhamdi, and B. Al Kurdi, “Studying the Social Media Adoption by university students in the United Arab Studying the Social Media Adoption by university,” Dec., 2018.

S. B. Eom, “Understanding eLearners’ satisfaction with Learning Management Systems,” Bulletin of the IEEE Technical Committee on Learning Technology, vol. 16, no. 2, pp. 10–13, 2014.

F. A. D. M. Pereira, A. S. M. Ramos, M. A. Gouvêa, and M. F. Da Costa, “Satisfaction and continuous use intention of e-learning service in Brazilian public organizations,” Computers in Human Behavior, vol. 46, pp. 139–148, 2015.

H. Xinli, ""Effectiveness of information technology in reducing corruption in China: A validation of the DeLone and McLean information systems success model," The Electronic Library, vol. 33, no. 1, 2012.

S. B. Eom, “Effects of LMS, self-efficacy, and self-regulated learning on LMS effectiveness in business education,” Journal of International Education in Business, vol. 5, no. 2, pp. 129–144, 2012.

Published
2019-10-10
Section
Articles