The Influence on Road Safety Due to Driver Distraction from Outdoor Advertising: Case Study
Keywords:
Driver distraction Advertising, Outdoor Advertising, Road Safety.Abstract
This paper provides a review of current research on driver distraction, focusing on outdoor advertising. Also examined is whether, and to what degree, these degradations in driving performance translate into a decreased road safety. Disorders of the driver during driving can be divided into four basic groups: visual disturbances; The driver does not look at driving directions, hearing impairment; The driver is disturbed by a sound that does not pay attention to the current traffic situation, hand interference; The driver does not use both hands for steering with a steering wheel and a cognitive disorder; Not the driver's focus and indecision. Roadside advertising is intended to attract the driver's attention, which at a given moment reduces the driver's attention to the actual traffic situation and driving. A driver's disturbance may also be caused by roadside advertising in the event of a strong luminance of the advertised screens, talking about the blindness of the driver or in case of motion. The literature review, however, provides a possible proposal for the regulation of roadside advertising in such a way that it is not a disturbance of the driver or a possible non-visualization of vertical signalization. In the final section of the paper, recommendations for future research is provided.
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