The Factors That Influence Trust and Confidence in the Halal Food Information Sources and Institutions in Malaysia

  • Hasnat Md. Abu Department of Finance, International Islamic University Malaysia (IIUM), Kuala Lumpur, 53100, Malaysia
  • Talukder Kamrul Islam Department of Marketing, International Islamic University Malaysia (IIUM), Kuala Lumpur, 53100,Malaysia
  • Shuvo Shahriar Hasan Department of Marketing, International Islamic University Malaysia (IIUM), Kuala Lumpur, 53100,Malaysia
  • Mubasshira Tasnim Bachelor of Business Administration, United International University (UIU), Dhaka, Bangladesh
Keywords: Trust, Confidence, Halal Food, Malaysia.


This paper explored the factors that influence trust and confidence in the halal food information sources and institutions in Malaysia. A survey involving 151 participants was used. A Kruskal–Wallis test indicated that there was a significant difference in trust in information sources for halal food, between the information sources groups. Mann–Whitney U-tests indicated that IIUM respondents trusted Independent information sources more than media and commercials sources. Muslims are more trusted over media and commercial sources. However, there was no significant difference between commercial and media and commercial sources, Independent information sources and Muslim sources. But, there was a significant difference between Independent information sources and commercial sources, Muslim and commercial sources. These results suggest that Students of the respondents have a high degree of trust in the information sources regarding halal food in Malaysia. They really have confidence in the local institutions regulating and related to halal food industries and a moderate confidence in foreign institutions.


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