The Factors That Influence Trust and Confidence in the Halal Food Information Sources and Institutions in Malaysia

Authors

  • Hasnat Md. Abu Department of Finance, International Islamic University Malaysia (IIUM), Kuala Lumpur, 53100, Malaysia
  • Talukder Kamrul Islam Department of Marketing, International Islamic University Malaysia (IIUM), Kuala Lumpur, 53100,Malaysia
  • Shuvo Shahriar Hasan Department of Marketing, International Islamic University Malaysia (IIUM), Kuala Lumpur, 53100,Malaysia
  • Mubasshira Tasnim Bachelor of Business Administration, United International University (UIU), Dhaka, Bangladesh

Keywords:

Trust, Confidence, Halal Food, Malaysia.

Abstract

This paper explored the factors that influence trust and confidence in the halal food information sources and institutions in Malaysia. A survey involving 151 participants was used. A Kruskal–Wallis test indicated that there was a significant difference in trust in information sources for halal food, between the information sources groups. Mann–Whitney U-tests indicated that IIUM respondents trusted Independent information sources more than media and commercials sources. Muslims are more trusted over media and commercial sources. However, there was no significant difference between commercial and media and commercial sources, Independent information sources and Muslim sources. But, there was a significant difference between Independent information sources and commercial sources, Muslim and commercial sources. These results suggest that Students of the respondents have a high degree of trust in the information sources regarding halal food in Malaysia. They really have confidence in the local institutions regulating and related to halal food industries and a moderate confidence in foreign institutions.

References

[1] A. Akanji, A. Mojiminiyi & N. Abdella. “Beneficial changes in serum apo A-1 and its ratio to apo B and HDL in stable hyperlipidemia subjects after Ramadan fasting in Kuwait”. European journal of clinical nutrition, 54(6), 508-513, 2000.
[2] E. Asp. “Factors affecting food decisions made by individual consumers”. Food Policy, 24(2), 287-294, 1999.
[3] R. Blackwell, P. Miniard, & J. Engel. “Consumer Behaviour Florida, Orlando: Hartcourt”, 1999.
[4] F. Bergeaud-Blackler. “Halal food consumption in France”. Report published by R.D. Blackwell, P.W. Miniard, J.F. Engel, Consumer Behavior. Harcourt Inc., Orlando, FL, 2006.
[5] K. Bonne, & W. Verbek. “Muslim consumer’s motivations towards meat consumption in Belgium: qualitative exploratory insights from means-end chain analysis”. Anthropology of food, (5), 2006.
[6] K. Bonne, & W. Verbeke. “Muslim consumer trust in Halal meat status and control in Belgium”. Meat science, 79(1), 113-123, 2008.
[7] Y. Che Man, and M. Abdul Latif. “Halal and cultural aspects of livestock production and marketing”. Proceeding of a workshop on research and development strategies for the livestock sector in South East Asia through national and international partnership, Bangkok. Edited by Frio and G.D. Gray, 215-220. Nairobi, Kenya: ILRI (International Livestock Research Institute), 2002.
[8] N. Delener. “Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications”. European Journal of Marketing, 28(5), 36-53, 1994.
[9] J. Winter, D. Dodou, & P. Wieringa. “Exploratory factor analysis with small sample sizes”. Multivariate Behavioral Research, 44(2), 147-181, 2009.
[10] S. Dindyal. “How Personal Factors, Including Culture And Ethnicity, Affect The Choices And Selection Of Food We Make”. Internet Journal of Third World Medicine, 1(2), 27-33, 2003.
[11] GE. Fraser. “Diet, Life Expectancy and Chronic Disease, Studies of Seventh-Day Adventists and Other Vegetarians”. New York: Oxford University Press, 2003.
[12] M. Hussaini. “Halal Haram lists. Why they do not work?” Accessed 23 August 2004:http://www.soundvision.com/info/Halalhealthy/Halal.list.asp.
[13] Halal Malaysia Official Portal. Halal Definition. Retrieved 3 19, 2015, from Halal Malaysia Official Portal: http://www.halal.gov.my/v4/index.php/en/garis-panduan/takrifan-halal
[14] Jabatan Kemajuan Islam Malaysia. News. Retrieved 3 19, 2015, from Halal Malaysia Official Portal: http://www.halal.gov.my/v4/index.php/en/news-archive/176-jakim-sahkan-cadbury-malaysia-adalah-halal
[15] K. Mullen, R. Williams, & A. Hunt. “Irish descent, religion and food consumption in the west of Scotland”. Appetite, 34(1), 47-54, 2000.
[16] Oil is Halal, says High 5. (2006, September 14). The Malay Mail.
[17] JD. Potter. London: World Cancer Research Fund and Washington, DC: American Institute of Cancer Research, 1997.
[18] C. Pettinger, M. Holdsworth, & M. Gerber. “Psycho-social influences on food choice in Southern France and Central England”. Appetite, 42(3), 307-316, 2004.
[19] G. Rezai, Z. Mohamed, & M. Shamsudin. “Assessment of consumers’ confidence on Halal labelled manufactured food in Malaysia”. Pertanika Journal of Social Science & Humanity, 20(1), 33-42, 2012.
[20] R. Phillips, L. Garfinkel, J. Kuzma, W. Beeson, T. Lotz, and B. Brin. “Mortality among California Seventh-Day Adventists for selected cancer sites”. Journal of National Cancer Institute, 65, 1097 – 1107, 1980.
[21] J. Sabate. “Religion, diet and research”. British Journal of Nutrition, 92(02), 199-201, 2004.
[22] B. Shatenstein, & P. Ghadirian. “Influences on diet, health behaviours and their outcome in select ethnocultural and religious groups”. Nutrition, 14(2), 223-230, 1998.
[23] M. Spiro. Religion: Problems of definition and explanation .Anthropological approaches to the study of religion, 85, 96-126, 1973.
[24] W. Willett. “Lessons from dietary studies in Adventists and questions for the future”. American Journal of Clinical Nutrition, 78, 539S – 543S, 2003.

Downloads

Published

2017-02-16

How to Cite

Md. Abu, H., Islam, T. K., Hasan, S. S., & Tasnim, M. (2017). The Factors That Influence Trust and Confidence in the Halal Food Information Sources and Institutions in Malaysia. American Scientific Research Journal for Engineering, Technology, and Sciences, 28(1), 144–166. Retrieved from https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/2626

Issue

Vol. 28 No. 1 (2017)

Section

Articles

License

Authors who submit papers with this journal agree to the following terms.