The Impact of Dimensions of Brand Association on Customers Satisfaction: an Empirical Study of the Opinions of Customers' Samples on Zain Iraq's Mobile Cell Phone Company

Authors

  • Zaki Muhammad Abbas Bhaya The Bucharest University of Economic Studies, Marketing Faculty, Bucharest, Romania

Keywords:

brand association, customer satisfaction.

Abstract

The present study aims to know the natural relation between the brand association and Customer Satisfaction on Zain Iraq's Mobile Cell Phone Company. The study was based on data which gathered from 90 respondents from a user of the Services, Company by using a questionnaire. The study used random sampling technique and statistical tool (SPSS), to know the result of this research the correlation and Regression analysis are used. This study contributes to present theories by adding value to the relationships that contribute to customer satisfaction and It provides results which may be useful to managers in business organizations. The research result indicates that the brand association's impact on the customer satisfaction. 

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Published

2017-04-12

How to Cite

Bhaya, Z. M. A. (2017). The Impact of Dimensions of Brand Association on Customers Satisfaction: an Empirical Study of the Opinions of Customers’ Samples on Zain Iraq’s Mobile Cell Phone Company. American Scientific Research Journal for Engineering, Technology, and Sciences, 30(1), 70–81. Retrieved from https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/2847

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