ANAND. Leveraging Artificial Intelligence for Enhanced Personalization and Customer Experience in E-Commerce Platforms. American Scientific Research Journal for Engineering, Technology, and Sciences, Jordan, v. 98, n. 1, p. 183–191, 2024. Disponível em: https://asrjetsjournal.org/American_Scientific_Journal/article/view/10512. Acesso em: 12 sep. 2025.