Feasibility Study for Establishing a Restaurant in Jeddah

Authors

  • Said Ali ElQuliti Prof., Department of Industrial Engineering, King Abdul Aziz University, Jeddah 21523, Saudi Arabia
  • Abdoulrahman Gamil Elalem Brioche Resturamt, board member, Jeddah 23433, Al Kayyal, Saudi Arabia

Keywords:

Feasibility Study, Restaurant, Brioche.

Abstract

The primary purpose of this paper is to express an in-depth and comprehensive feasibility study for a gourmet restaurant in Jeddah since a feasibility study is crucial to the success of any business project. This study targets to explore the success of establishing a gourmet restaurant in Jeddah and to answer the question whether this business idea will continue successfully. We propose that the gourmet restaurant will comprise a signature store made brioche bread, as a novel idea. The business type needed, data regarding the gourmet restaurant industry and the history and development of brioche bread are basic information required. The feasibility study contains six categories: business strategy, market feasibility study, technical feasibility study, location and site selection study, social and an environmental feasibility study, and economic feasibility study. The market study addresses the requisite information on demand and supply, as well as the detailed information about competitors. The technical study contains the necessary machinery, production capacity, needed raw material and inputs, computer system(s) and human resources plans. Accordingly and based on quantitative selection criteria, the most suitable site was chosen. This study also identifies the impact on society and environment. The economic feasibility study recognizes the financial resources needed to channelize and operate the business and calculates all the economic performance indicators for the project.

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Published

2018-02-25

How to Cite

ElQuliti, S. A., & Elalem, A. G. (2018). Feasibility Study for Establishing a Restaurant in Jeddah. American Scientific Research Journal for Engineering, Technology, and Sciences, 40(1), 143–167. Retrieved from https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/3924

Issue

Vol. 40 No. 1 (2018)

Section

Articles

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