Performance Contracting Effects on Employee’s Motivation in the Senegalese Public Media Sector
Keywords:
Performance Contracting, Motivation, Public Media, Senegal.Abstract
Public sector reforms have become a common phenomenon around the world for all countries; it is a great challenge for developing countries especially African countries. This paper was designed to analyze the effects of performance contracting on employee’s motivation in the 3 selected public media organizations in Senegal (Senegalese Radio Television (SRT), Senegalese Press Agency (SPA) and the “SUN”). The literature review in the media sector is death. In addition, many researchers who have investigated the variables focused their studies essentially on performance contract implementation in some state corporations. The paper tries to explore the link between performance contract and employee’s motivation. From empirical data and using spss 21.0 with chi-square, and descriptive statistics, data were collected from employees through questionnaire. The results show an existence relationship between the variables. Analysis of variance (ANOVA) established that Performance Contracting is significant on employee’s motivation. Chi-square Pearson’s shows (r=1)(c=2) with a degree of freedom (df=2), The p-value is pv= 0.000 therefore, less than 0.5% this means the correlation is positive. The regression model revealed that the increase in performance contracting resulted to an increase of employee’s motivation. The Cramer’s coefficient is 59% confirms that the relationship is significant. It is concluded that performance contract affects employee’s motivation in the public media sector.
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