A Feasibility Study for Snacks Manufacturing/ Retailing Investment Project

Said Ali Hassan ElQuliti, Ghalib Anas Khashoggi


The main goal of this study is obtaining comprehensive and detailed information for a feasibility study of a confectionary factory located in Jeddah, Saudi Arabia which could answer the following question: Will the idea of establishing a confectionary in Jeddah work and could we continue with this business idea?The feasibility study will be divided into six main sections: business strategy, marketing feasibility study, technical feasibility study, financial feasibility study, social and environmental feasibility study, and location and site feasibility study. In the marketing feasibility study all the needed information about supply and demand will be addressed. In addition, a detailed study on competitors is a major part of the marketing part. The technical feasibility study will help in identifying problems that could hinder the progress of our confectionary business and will list all the machinery needed for the business. The financial feasibility study will tell our investors and other important stakeholders whether the factory is going to make profits and how much. After that, identification of best areas for the factory is going to be implemented in the location and site feasibility study. Finally, discussing the impact on the society and whether the factory is going to create jobs and if it will affect the surrounding environment. Furthermore, the study will cover other areas, such as: Enterprise resource planning (ERP), Marketing and advertising, and Human resource planning. In order to do the study a primary and secondary researches are needed to be accomplished, more than three hundred surveys had been distributed for understanding the customers and for marketing purposes. 


Feasibility Study; Snacks Manufacturing/ Retailing; Investment Projects.

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