Negative Effects of Mass Media and the Dominance of Foreign Culture in the City of Lahore, Pakistan

Authors

  • Muhammad Bhatti Mphill. Student at National College of Business Administration and Economics, House No. 25, Imtiaz Shahedd Rd., Near CMH, Lahore Cantt., Lahore 54000, Pakistan
  • Muhammad Gondal Mphill. Student at National College of Business Administration and Economics, House No.5, Gulshan Park, Mughalpura, Lahore 54000, Pakistan
  • Muhammad Sheikh Mphill. Student at National College of Business Administration and Economics, House No. 24B, Imtiaz Shahedd Rd., Near CMH, Lahore Cantt., Lahore 54000, Pakistan
  • Ahmad Hammad Mphill. Student at National College of Business Administration and Economics, House No. E 627 Bilal Street No.1 Nadirabad Badian Rd, Lahore 54000, Pakistan
  • Fareeha Zafar Professor Doctor at National College of Business Administration and Economics, Government College University, Department of Computer Sciences, Lahore 54000, Pakistan

Keywords:

Lahore, Mass Media, Social Evils, Youth.

Abstract

Lahore is heavily populated city of Pakistan and well known of its gardens and colleges. With the advancement in technology and enhancement in media activities, a study is conducted to find out the negative effects of mass media and dominance of foreign culture in the city of Lahore.  To find out the reasons a small questionnaire with some interconnected questions is being used, respondent’s ages lie between eighteen to twenty four years. By the descriptive analysis and averages method the results were very clear, the youth has an urge of adopting new fashions and trends, which has made very easy for the dominating media monopolies to obsess the minds and make them to follow the media policies.

References

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Published

2016-11-27

How to Cite

Bhatti, M., Gondal, M., Sheikh, M., Hammad, A., & Zafar, F. (2016). Negative Effects of Mass Media and the Dominance of Foreign Culture in the City of Lahore, Pakistan. American Scientific Research Journal for Engineering, Technology, and Sciences, 26(3), 244–253. Retrieved from https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/2327

Issue

Vol. 26 No. 3 (2016)

Section

Articles

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